As the Lead Product Designer at Classplus, a leading B2B ed-tech company, I drive the end-to-end user experience strategy across our extensive suite of products. Starting as a Senior Product Designer, I’ve grown into a leadership role where I spearhead the design efforts to enhance usability, accessibility, and visual consistency at scale through a robust, cross-platform design system.

During my tenure, Classplus has expanded its footprint by acquiring Testbook and launching multiple ventures including Polaris, Plutus, and The Legal School. I have played a pivotal role in shaping the product design direction for all these entities, ensuring a cohesive user experience across diverse user groups and business models. My responsibilities include:

• Leading cross-functional design initiatives across multiple product teams

• Building and maintaining a scalable design system for consistency and efficiency

• Driving UX strategy and accessibility standards across all platforms

• Collaborating closely with stakeholders to align business goals with user needs

• Mentoring and upskilling design team members to foster growth and innovation

Bunch Microtechnologies group of companies :

As a Product Designer at Snapdeal, I collaborated with the growth and product management teams to address user challenges and drive product innovation. My role involved taking product features from initial problem identification through to high-fidelity specifications. I worked closely with researchers to understand user needs and validate prototypes, while also supporting the development team in successfully implementing design solutions.

As the Head of Design at Scicomm, I led the complete overhaul of the company’s visual identity. I was responsible for developing the brand identity and establishing design guidelines, including the brand logo, website design, and print materials. This redesign played a key role in driving new business and enhancing brand awareness.

As a Creative Designer at Paytm, I led the design team in crafting visual assets for special marketing campaigns. My work involved designing banners, illustrations, web layouts, and social media posts, as well as creating classic iconography to enhance brand identity and user engagement.