OVERVIEW
PROCESS
DESIGN
IMPACT
OVERVIEW
PROCESS
DESIGN
IMPACT

Snapdeal Fashion Revamp

Improved browsing and decision-making for fashion shoppers

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Snapdeal Fashion Revamp

Improved browsing and decision-making for fashion shoppers

For

Snapdeal

Role

Product Designer

Timeframe

July 2021- Jan 2022

Tool Used

FIGMA

Snapdeal Fashion Revamp

Improved browsing and decision-making for fashion shoppers

For

Snapdeal

Role

Product Designer

Timeframe

July 2021- Jan 2022

Tool Used

FIGMA

PROJECT

Overview

Overview

Overview

Snapdeal is India's leading pure-play value Ecommerce platform.Snapdeal is one of the top four online lifestyle shopping destinations of India.Snapdeal brings together a wide assortment of good quality and value- priced merchandise on its platform.

Snapdeal is India's leading pure-play value Ecommerce platform.Snapdeal is one of the top four online lifestyle shopping destinations of India.
Snapdeal brings together a wide assortment of good quality and value- priced merchandise on its platform.


Snapdeal is India's leading pure-play value Ecommerce platform.Snapdeal is one of the top four online lifestyle shopping destinations of India.Snapdeal brings together a wide assortment of good quality and value- priced merchandise on its platform.

Objective

Objective

The aim of this project is to showcase these brand philosophy by making a fashion-oriented destination while making a smooth and premium experience to the users.

The aim of this project is to showcase these brand philosophy by making a fashion-oriented destination while making a smooth and premium experience to the users.

Approach

Approach

We started redesigning the App experience based on the problem told by our customers during customer interactions that our current app had.
We parallely started building a robust design system that will increase efficiency of both Designers and Developers


Problem
Statement

Problem
Statement

While Snapdeal had a massive customer base, feedback during user sessions highlighted key concerns: the app felt outdated, inconsistent, and not fashion-forward. There was a gap between the value-driven brand identity and how users experienced the app. Users struggled with friction in product discovery, inconsistencies in interface components, and an overall lack of visual hierarchy.

Challenges

Challenges

Low Bandwidth: Despite the green light to improve the app, team resources were stretched thin.

  • No Existing Design System: We identified the need for a unified design system to improve scalability and developer efficiency, but it wasn’t prioritized by stakeholders at the beginning.

  • Balancing Speed and Structure: We had to redesign the app while building a robust foundation in the background.

Low Bandwidth: Despite the green light to improve the app, team resources were stretched thin.

  • No Existing Design System: We identified the need for a unified design system to improve scalability and developer efficiency, but it wasn’t prioritized by stakeholders at the beginning.

  • Balancing Speed and Structure: We had to redesign the app while building a robust foundation in the background.

My Role

My Role

As a Product Designer, I was responsible for leading the app redesign initiative. I collaborated with product managers, developers, and other designers. My responsibilities included user research, wireframing, UI design, interaction design, and laying the foundation for a scalable design system.

As a Product Designer, I was responsible for leading the app redesign initiative. I collaborated with product managers, developers, and other designers. My responsibilities included user research, wireframing, UI design, interaction design, and laying the foundation for a scalable design system.

DESIGN

PROCESS

This section outlines the step-by-step journey from understanding the problem to delivering a refined solution — covering research, ideation, prototyping, testing, and iteration to ensure a user-centered outcome.

Research

Research

Empathize with Users

Empathize with Users

Designing stunning visuals & Memorable Experiences

Secondary Research was done based on the learnings of previous customer interactions that helds every 2 weeks to gain general insigts about user need and their behaviour.

From this activity there were some problem in our APP that need to be solved and experience is to be improved.

Define

Define

Users' needs and problems

Users' needs and problems

Objective of this state is to define the users problem while using a product which in this case is buying a product
The old App have some serious legibility, accessibility and visibility issues that needed to be catered strongly.
The App lacks predefined collection through which shopper can go to casual buying funnel, but currently shopping was through searching predominantly


HOMEPAGE- PROBLEMS


CATEGORY LANDING PAGE- PROBLEMS


CATEGORY STOREFRONT- PROBLEMS


Objective of this state is to define the users problem while using a product which in this case is buying a product
The old App have some serious legibility, accessibility and visibility issues that needed to be catered strongly.
The App lacks predefined collection through which shopper can go to casual buying funnel, but currently shopping was through searching predominantly


HOMEPAGE- PROBLEMS


CATEGORY LANDING PAGE- PROBLEMS


CATEGORY STOREFRONT- PROBLEMS


FINAL

Designs

Hi- Fidelity

Hi- Fidelity

Design Mocks

Design Mocks

Interaction

Interaction

focused on usability and speed

focused on usability and speed

IMPACT &

Outcome

Impact

Impact

Created

Created

  • Improved Perception:
    Users reported that the app felt more trustworthy, premium, and aligned with a lifestyle brand.

  • Faster Development:
    Even the early-stage design system led to reduced UI inconsistencies and improved handoff speed.

  • Positive Metrics:
    While long-term impact was still being tracked, initial feedback showed improved app ratings and user satisfaction scores.

  • Brand Refresh in Market:
    Alongside the redesign, Snapdeal launched a major brand campaign titled “Brand wali Quality, Brand wali Deal”.
    This campaign, featuring Riteish and Genelia Deshmukh as brand ambassadors, marked a refreshed identity for Snapdeal. The updated app design played a critical role in reinforcing this new brand image, making the digital experience consistent with the marketing message.


  • Improved Perception:
    Users reported that the app felt more trustworthy, premium, and aligned with a lifestyle brand.

  • Faster Development:
    Even the early-stage design system led to reduced UI inconsistencies and improved handoff speed.

  • Positive Metrics:
    While long-term impact was still being tracked, initial feedback showed improved app ratings and user satisfaction scores.

  • Brand Refresh in Market:
    Alongside the redesign, Snapdeal launched a major brand campaign titled “Brand wali Quality, Brand wali Deal”.
    This campaign, featuring Riteish and Genelia Deshmukh as brand ambassadors, marked a refreshed identity for Snapdeal. The updated app design played a critical role in reinforcing this new brand image, making the digital experience consistent with the marketing message.


What's Next

What's Next

Possible Upgrade

Possible Upgrade

  • Design System Rollout: The next phase was to fully document and integrate the design system across all teams.

  • Continuous UX Enhancements: Based on data and ongoing feedback, we planned incremental updates to further personalize and optimize the shopping experience.

Live Classes

NEXT PROJECT

Back to work

Back to work

Live Classes

NEXT PROJECT

Back to work

Back to work

Live Classes

NEXT PROJECT

Back to work

Back to work

Overview

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Outcome

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