Snapdeal Fashion Revamp
Crafting a seamless, fashion-forward app experience while laying the foundation for a scalable design system.
Snapdeal Fashion Revamp
Crafting a seamless, fashion-forward app experience while laying the foundation for a scalable design system.
For
Snapdeal
Role
Product Designer
Timeframe
July 2021- Jan 2022
Tool Used
FIGMA
Snapdeal Fashion Revamp
Crafting a seamless, fashion-forward app experience while laying the foundation for a scalable design system.
For
Snapdeal
Role
Product Designer
Timeframe
July 2021- Jan 2022
Tool Used
FIGMA
PROJECT
Overview
Overview
Overview
Overview
Snapdeal is India's leading pure-play value Ecommerce platform.Snapdeal is one of the top four online lifestyle shopping destinations of India.Snapdeal brings together a wide assortment of good quality and value- priced merchandise on its platform.
Snapdeal is India's leading pure-play value Ecommerce platform.Snapdeal is one of the top four online lifestyle shopping destinations of India. Snapdeal brings together a wide assortment of good quality and value- priced merchandise on its platform.
Snapdeal is India's leading pure-play value Ecommerce platform.Snapdeal is one of the top four online lifestyle shopping destinations of India.Snapdeal brings together a wide assortment of good quality and value- priced merchandise on its platform.
Objective
Objective
Objective
The aim of this project is to showcase these brand philosophy by making a fashion-oriented destination while making a smooth and premium experience to the users.
The aim of this project is to showcase these brand philosophy by making a fashion-oriented destination while making a smooth and premium experience to the users.
Approach
Approach
Approach
We started redesigning the App experience based on the problem told by our customers during customer interactions that our current app had.We parallely started building a robust design system that will increase efficiency of both Designers and Developers
We started redesigning the App experience based on the problem told by our customers during customer interactions that our current app had. We parallely started building a robust design system that will increase efficiency of both Designers and Developers
Problem Statement
Problem Statement
Problem Statement
While Snapdeal had a massive customer base, feedback during user sessions highlighted key concerns: the app felt outdated, inconsistent, and not fashion-forward. There was a gap between the value-driven brand identity and how users experienced the app. Users struggled with friction in product discovery, inconsistencies in interface components, and an overall lack of visual hierarchy.
While Snapdeal had a massive customer base, feedback during user sessions highlighted key concerns: the app felt outdated, inconsistent, and not fashion-forward. There was a gap between the value-driven brand identity and how users experienced the app. Users struggled with friction in product discovery, inconsistencies in interface components, and an overall lack of visual hierarchy.
Challenges
Challenges
Challenges
Low Bandwidth: Despite the green light to improve the app, team resources were stretched thin.
No Existing Design System: We identified the need for a unified design system to improve scalability and developer efficiency, but it wasn’t prioritized by stakeholders at the beginning.
Balancing Speed and Structure: We had to redesign the app while building a robust foundation in the background.
Low Bandwidth: Despite the green light to improve the app, team resources were stretched thin.
No Existing Design System: We identified the need for a unified design system to improve scalability and developer efficiency, but it wasn’t prioritized by stakeholders at the beginning.
Balancing Speed and Structure: We had to redesign the app while building a robust foundation in the background.
My Role
My Role
My Role
As a Product Designer, I was responsible for leading the app redesign initiative. I collaborated with product managers, developers, and other designers. My responsibilities included user research, wireframing, UI design, interaction design, and laying the foundation for a scalable design system.
As a Product Designer, I was responsible for leading the app redesign initiative. I collaborated with product managers, developers, and other designers. My responsibilities included user research, wireframing, UI design, interaction design, and laying the foundation for a scalable design system.
DESIGN
PROCESS
This section outlines the step-by-step journey from understanding the problem to delivering a refined solution — covering research, ideation, prototyping, testing, and iteration to ensure a user-centered outcome.
Research
Research
Research
Empathize with Users
Empathize with Users
Designing stunning visuals & Memorable Experiences
Secondary Research was done based on the learnings of previous customer interactions that helds every 2 weeks to gain general insigts about user need and their behaviour. From this activity there were some problem in our APP that need to be solved and experience is to be improved.
Secondary Research was done based on the learnings of previous customer interactions that helds every 2 weeks to gain general insigts about user need and their behaviour. From this activity there were some problem in our APP that need to be solved and experience is to be improved.
Define
Define
Define
Users' needs and problems
Users' needs and problems
Users' needs and problems
Objective of this state is to define the users problem while using a product which in this case is buying a product
The old App have some serious legibility, accessibility and visibility issues that needed to be catered strongly.
The App lacks predefined collection through which shopper can go to casual buying funnel, but currently shopping was through searching predominantly
HOMEPAGE- PROBLEMS
CATEGORY LANDING PAGE- PROBLEMS
CATEGORY STOREFRONT- PROBLEMS
Objective of this state is to define the users problem while using a product which in this case is buying a product
The old App have some serious legibility, accessibility and visibility issues that needed to be catered strongly.
The App lacks predefined collection through which shopper can go to casual buying funnel, but currently shopping was through searching predominantly
HOMEPAGE- PROBLEMS
CATEGORY LANDING PAGE- PROBLEMS
CATEGORY STOREFRONT- PROBLEMS
FINAL
Designs
Hi- Fidelity
Hi- Fidelity
Hi- Fidelity
Design Mocks
Design Mocks
Design Mocks
Interaction
Interaction
Interaction
focused on usability and speed
focused on usability and speed
focused on usability and speed
IMPACT &
Outcome
What's Next
What's Next
What's Next
Possible Upgrade
Possible Upgrade
Possible Upgrade
Design System Rollout: The next phase was to fully document and integrate the design system across all teams.
Continuous UX Enhancements: Based on data and ongoing feedback, we planned incremental updates to further personalize and optimize the shopping experience.
