Plutus NDA

Designing a No-Code Job Portal to Convert Job Seekers into Learners

Plutus NDA

Designing a No-Code Job Portal to Convert Job Seekers into Learners

For

Plutus Education

Role

Design ,Development and deployment

Timeframe

2 Days

Tool Used

Figma, Framer

Plutus NDA

Designing a No-Code Job Portal to Convert Job Seekers into Learners

For

Plutus Education

Role

Design ,Development and deployment

Timeframe

2 Days

Tool Used

Figma, Framer

PROJECT

Overview

Overview

Overview

Overview

To support Plutus Educations marketing goals, I designed and shipped a fully functional ACCA job portal using Framer in just 2 days. This no-code solution enabled the team to quickly start capturing and nurturing high-intent leads without waiting for engineering resources.

To support Plutus Education’s marketing goals, I designed and shipped a fully functional ACCA job portal using Framer in just 2 days. This no-code solution enabled the team to quickly start capturing and nurturing high-intent leads without waiting for engineering resources.

To support Plutus Educations marketing goals, I designed and shipped a fully functional ACCA job portal using Framer in just 2 days. This no-code solution enabled the team to quickly start capturing and nurturing high-intent leads without waiting for engineering resources.

Problem Statement

Problem Statement

Problem Statement

Plutus Education specializes in training students for globally recognized commerce certifications like ACCA, CFA, CMA, etc. As part of its growth strategy, Plutus wanted to capture organic leads by showcasing relevant job opportunities related to ACCA and commerce fields.

However, the tech team was fully occupied, and there was no engineering bandwidth available to build this urgently needed job portal.

Plutus Education specializes in training students for globally recognized commerce certifications like ACCA, CFA, CMA, etc. As part of its growth strategy, Plutus wanted to capture organic leads by showcasing relevant job opportunities related to ACCA and commerce fields.

However, the tech team was fully occupied, and there was no engineering bandwidth available to build this urgently needed job portal.

DESIGN

PROCESS

Define

Define

Define

Users' needs and problems

Users' needs and problems

Users' needs and problems

Key Insights:

  • Job seekers were often not qualified yet but were unaware of how to become eligible.

  • Lack of guidance or next steps was a major barrier to lead conversion.

  • The motivation to find a job is the best moment to introduce relevant educational pathways.

Actual Problem Statement :

“Users searching for ACCA jobs often lack the required qualifications and drop off without taking action. We need a solution that captures their job-seeking intent and guides them to upskill through our courses.”

Design Challenge:

“How might we create a job portal that connects users with ACCA jobs while also offering a clear path to qualification — using no-code tools due to the lack of engineering support?”

UX Goals:

  • Make job discovery effortless

  • Offer smart, helpful guidance when users aren't qualified

  • Enable the content team to manage listings independently

  • Build trust through a professional, responsive, and fast-loading experience

Key Insights:

  • Job seekers were often not qualified yet but were unaware of how to become eligible.

  • Lack of guidance or next steps was a major barrier to lead conversion.

  • The motivation to find a job is the best moment to introduce relevant educational pathways.

Actual Problem Statement :

“Users searching for ACCA jobs often lack the required qualifications and drop off without taking action. We need a solution that captures their job-seeking intent and guides them to upskill through our courses.”

Design Challenge:

“How might we create a job portal that connects users with ACCA jobs while also offering a clear path to qualification — using no-code tools due to the lack of engineering support?”

UX Goals:

  • Make job discovery effortless

  • Offer smart, helpful guidance when users aren't qualified

  • Enable the content team to manage listings independently

  • Build trust through a professional, responsive, and fast-loading experience

IDEATE

IDEATE

IDEATE

Solutions

Solutions

Solutions

With limited time and no dev resources, I focused on lean, scalable ideas that could be executed via no-code tools like Framer. Key ideas explored:

1. Framer CMS as Backend

  • Use Framer's CMS to dynamically manage and display job listings

  • Each job entry would include metadata (location, type, qualification, link)

2. Smart Qualification Filters
  • Add tags like “ACCA Qualified Required” or “Fresher Friendly”

  • Let users filter based on eligibility and interest

  • Surface learning paths for those who aren’t qualified

3. Education CTA Blocks
  • If the user doesn’t qualify, offer:

    • “Learn ACCA with us”

    • “Need help? Talk to a counsellor”

    • “Start your ACCA journey”

4. Quick Apply Experience
  • Keep applications simple: link to company career page or Google Forms

  • Avoid friction like forced sign-ups

5. SEO Landing Pages
  • Structure each job post with rich metadata for search indexing

  • Use job title and company in the URL for discoverability

6. Empower Non-Tech Teams
  • Use Framer’s visual editor so the marketing or content team can:

    • Add new jobs

    • Highlight featured roles

    • Schedule or archive posts

These ideas were sketched out rapidly in Figma, validated against user needs, and mapped directly to Framer's feature set.

✍️ Content Strategy

  • Defined structured CMS fields:

    • Title, Company, Location, Description, Link, Tags, Qualifications

  • Added copy elements that acted as conversion nudges:

    • “Not eligible? Learn with us”

    • “Get job-ready in 6 months with ACCA”

    • “Talk to an expert”

UX & Interaction Design

Key Features:
  • Dynamic Job Listings
    CMS-driven job cards filterable by qualification, city, and job type

  • 🔍 Tag-Based Navigation
    Interactive tag filters for quick job discovery

  • 🧠 Contextual Upskilling CTAs
    Course suggestions and counselling pop-ups for unqualified users

  • 📱 Mobile Optimized Layout
    Ensured job content and CTAs remain visible and accessible

  • SEO-Optimized Pages
    Each job post structured for organic discovery via Google

Execution in Framer

  • Built job portal using Framer’s CMS + logic blocks

  • Used conditionals to show/hide CTAs based on job qualification tags

  • Created reusable components for cards, buttons, forms

  • Configured meta tags and structured URLs for SEO

  • Deployed to custom domain with live preview for stakeholders

With limited time and no dev resources, I focused on lean, scalable ideas that could be executed via no-code tools like Framer. Key ideas explored:

1. Framer CMS as Backend

  • Use Framer's CMS to dynamically manage and display job listings

  • Each job entry would include metadata (location, type, qualification, link)

2. Smart Qualification Filters
  • Add tags like “ACCA Qualified Required” or “Fresher Friendly”

  • Let users filter based on eligibility and interest

  • Surface learning paths for those who aren’t qualified

3. Education CTA Blocks
  • If the user doesn’t qualify, offer:

    • “Learn ACCA with us”

    • “Need help? Talk to a counsellor”

    • “Start your ACCA journey”

4. Quick Apply Experience
  • Keep applications simple: link to company career page or Google Forms

  • Avoid friction like forced sign-ups

5. SEO Landing Pages
  • Structure each job post with rich metadata for search indexing

  • Use job title and company in the URL for discoverability

6. Empower Non-Tech Teams
  • Use Framer’s visual editor so the marketing or content team can:

    • Add new jobs

    • Highlight featured roles

    • Schedule or archive posts

These ideas were sketched out rapidly in Figma, validated against user needs, and mapped directly to Framer's feature set.

✍️ Content Strategy

  • Defined structured CMS fields:

    • Title, Company, Location, Description, Link, Tags, Qualifications

  • Added copy elements that acted as conversion nudges:

    • “Not eligible? Learn with us”

    • “Get job-ready in 6 months with ACCA”

    • “Talk to an expert”

UX & Interaction Design

Key Features:
  • Dynamic Job Listings
    CMS-driven job cards filterable by qualification, city, and job type

  • 🔍 Tag-Based Navigation
    Interactive tag filters for quick job discovery

  • 🧠 Contextual Upskilling CTAs
    Course suggestions and counselling pop-ups for unqualified users

  • 📱 Mobile Optimized Layout
    Ensured job content and CTAs remain visible and accessible

  • SEO-Optimized Pages
    Each job post structured for organic discovery via Google

Execution in Framer

  • Built job portal using Framer’s CMS + logic blocks

  • Used conditionals to show/hide CTAs based on job qualification tags

  • Created reusable components for cards, buttons, forms

  • Configured meta tags and structured URLs for SEO

  • Deployed to custom domain with live preview for stakeholders

FINAL

Designs

Hi- Fidelity

Hi- Fidelity

Hi- Fidelity

Design Mocks

Design Mocks

Design Mocks

The final design emphasized:
  • Clean, minimal interface with a focus on job discoverability

  • Use of trust-building elements: structured job info, eligibility tags, visual hierarchy

  • Highlighted CTAs nudging users to explore Plutus’s educational offerings

Design tokens like color, spacing, and typography followed the main Plutus Education website theme for consistency.


Homepage


Job Listing Page



Company Job Listing Page


Lead Form

The final design emphasized:
  • Clean, minimal interface with a focus on job discoverability

  • Use of trust-building elements: structured job info, eligibility tags, visual hierarchy

  • Highlighted CTAs nudging users to explore Plutus’s educational offerings

Design tokens like color, spacing, and typography followed the main Plutus Education website theme for consistency.


Homepage


Job Listing Page



Company Job Listing Page


Lead Form

IMPACT &

Outcome

HOME

WORK

ABOUT

LinkdIn

Behance

Instagram

HOME

WORK

ABOUT

LinkdIn

Behance

Instagram