Plutus Job Portal
Designing a UX-Driven Job Portal to Capture Leads for ACCA Aspirants
For
Plutus Education
Role
Design ,Development and deployment
Tool Used
FIGMA
Framer
Timeframe
2 Days
OVERVIEW
Problem Statement
Plutus Education specializes in training students for globally recognized commerce certifications like ACCA, CFA, CMA, etc. As part of its growth strategy, Plutus wanted to capture organic leads by showcasing relevant job opportunities related to ACCA and commerce fields. However, the tech team was fully occupied, and there was no engineering bandwidth available to build this urgently needed job portal.
01
I proposed and executed a no-code/low-code solution using Framer, leveraging its advanced logic and CMS capabilities to:
List and categorize job openings relevant to ACCA and commerce courses
Filter and search job posts based on roles, location, and qualifications
Create a frictionless experience that nudges users towards course offerings if they lack required qualifications
Capture user interest via forms and interactive CTAs that feed into the lead funnel
This portal was conceptualized, designed, built, and launched in just 2 days.
Target Users
Commerce graduates and students looking for jobs in accounting, finance, or audit roles
ACCA aspirants who are actively searching for jobs in MNCs, Big4s, or international accounting firms
Working professionals aiming to upskill or gain certification to qualify for better roles
Goals
Business Goals | User Goals |
|---|---|
Capture leads interested in ACCA jobs | Discover job opportunities easily |
Promote Plutus Education’s offerings | Understand qualifications required |
Drive organic traffic via SEO | Apply to jobs directly or learn more |
Build trust & brand authority | Learn how to upskill (e.g., take ACCA) |
I proposed and executed a no-code/low-code solution using Framer, leveraging its advanced logic and CMS capabilities to:
List and categorize job openings relevant to ACCA and commerce courses
Filter and search job posts based on roles, location, and qualifications
Create a frictionless experience that nudges users towards course offerings if they lack required qualifications
Capture user interest via forms and interactive CTAs that feed into the lead funnel
This portal was conceptualized, designed, built, and launched in just 2 days.
Target Users
Commerce graduates and students looking for jobs in accounting, finance, or audit roles
ACCA aspirants who are actively searching for jobs in MNCs, Big4s, or international accounting firms
Working professionals aiming to upskill or gain certification to qualify for better roles
Goals
Business Goals | User Goals |
|---|---|
Capture leads interested in ACCA jobs | Discover job opportunities easily |
Promote Plutus Education’s offerings | Understand qualifications required |
Drive organic traffic via SEO | Apply to jobs directly or learn more |
Build trust & brand authority | Learn how to upskill (e.g., take ACCA) |
02
02
DEFINE
This phase involved conducting user research to uncover pain points, behaviors, and motivations. Based on these insights, I identified and clearly defined the core problem to ensure the design efforts stayed user-focused and goal-oriented.
Key Insights:
Job seekers were often not qualified yet but were unaware of how to become eligible.
Lack of guidance or next steps was a major barrier to lead conversion.
The motivation to find a job is the best moment to introduce relevant educational pathways.
Problem Statement (Refined):
“Users searching for ACCA jobs often lack the required qualifications and drop off without taking action. We need a solution that captures their job-seeking intent and guides them to upskill through our courses.”
Design Challenge:
“How might we create a job portal that connects users with ACCA jobs while also offering a clear path to qualification — using no-code tools due to the lack of engineering support?”
UX Goals:
Make job discovery effortless
Offer smart, helpful guidance when users aren't qualified
Enable the content team to manage listings independently
Build trust through a professional, responsive, and fast-loading experience
Key Insights:
Job seekers were often not qualified yet but were unaware of how to become eligible.
Lack of guidance or next steps was a major barrier to lead conversion.
The motivation to find a job is the best moment to introduce relevant educational pathways.
Problem Statement (Refined):
“Users searching for ACCA jobs often lack the required qualifications and drop off without taking action. We need a solution that captures their job-seeking intent and guides them to upskill through our courses.”
Design Challenge:
“How might we create a job portal that connects users with ACCA jobs while also offering a clear path to qualification — using no-code tools due to the lack of engineering support?”
UX Goals:
Make job discovery effortless
Offer smart, helpful guidance when users aren't qualified
Enable the content team to manage listings independently
Build trust through a professional, responsive, and fast-loading experience
03
IDEATION
Based on insights from research, I explored multiple solution paths through brainstorming, sketching, and wireframing to identify the most effective and user-friendly approach.
With limited time and no dev resources, I focused on lean, scalable ideas that could be executed via no-code tools like Framer. Key ideas explored:
1. Framer CMS as Backend
Use Framer's CMS to dynamically manage and display job listings
Each job entry would include metadata (location, type, qualification, link)
2. Smart Qualification Filters
Add tags like “ACCA Qualified Required” or “Fresher Friendly”
Let users filter based on eligibility and interest
Surface learning paths for those who aren’t qualified
3. Education CTA Blocks
If the user doesn’t qualify, offer:
“Learn ACCA with us”
“Need help? Talk to a counsellor”
“Start your ACCA journey”
4. Quick Apply Experience
Keep applications simple: link to company career page or Google Forms
Avoid friction like forced sign-ups
5. SEO Landing Pages
Structure each job post with rich metadata for search indexing
Use job title and company in the URL for discoverability
6. Empower Non-Tech Teams
Use Framer’s visual editor so the marketing or content team can:
Add new jobs
Highlight featured roles
Schedule or archive posts
These ideas were sketched out rapidly in Figma, validated against user needs, and mapped directly to Framer's feature set.
✍️ Content Strategy
Defined structured CMS fields:
Title, Company, Location, Description, Link, Tags, Qualifications
Added copy elements that acted as conversion nudges:
“Not eligible? Learn with us”
“Get job-ready in 6 months with ACCA”
“Talk to an expert”
With limited time and no dev resources, I focused on lean, scalable ideas that could be executed via no-code tools like Framer. Key ideas explored:
1. Framer CMS as Backend
Use Framer's CMS to dynamically manage and display job listings
Each job entry would include metadata (location, type, qualification, link)
2. Smart Qualification Filters
Add tags like “ACCA Qualified Required” or “Fresher Friendly”
Let users filter based on eligibility and interest
Surface learning paths for those who aren’t qualified
3. Education CTA Blocks
If the user doesn’t qualify, offer:
“Learn ACCA with us”
“Need help? Talk to a counsellor”
“Start your ACCA journey”
4. Quick Apply Experience
Keep applications simple: link to company career page or Google Forms
Avoid friction like forced sign-ups
5. SEO Landing Pages
Structure each job post with rich metadata for search indexing
Use job title and company in the URL for discoverability
6. Empower Non-Tech Teams
Use Framer’s visual editor so the marketing or content team can:
Add new jobs
Highlight featured roles
Schedule or archive posts
These ideas were sketched out rapidly in Figma, validated against user needs, and mapped directly to Framer's feature set.
✍️ Content Strategy
Defined structured CMS fields:
Title, Company, Location, Description, Link, Tags, Qualifications
Added copy elements that acted as conversion nudges:
“Not eligible? Learn with us”
“Get job-ready in 6 months with ACCA”
“Talk to an expert”
With limited time and no dev resources, I focused on lean, scalable ideas that could be executed via no-code tools like Framer. Key ideas explored:
1. Framer CMS as Backend
Use Framer's CMS to dynamically manage and display job listings
Each job entry would include metadata (location, type, qualification, link)
2. Smart Qualification Filters
Add tags like “ACCA Qualified Required” or “Fresher Friendly”
Let users filter based on eligibility and interest
Surface learning paths for those who aren’t qualified
3. Education CTA Blocks
If the user doesn’t qualify, offer:
“Learn ACCA with us”
“Need help? Talk to a counsellor”
“Start your ACCA journey”
4. Quick Apply Experience
Keep applications simple: link to company career page or Google Forms
Avoid friction like forced sign-ups
5. SEO Landing Pages
Structure each job post with rich metadata for search indexing
Use job title and company in the URL for discoverability
6. Empower Non-Tech Teams
Use Framer’s visual editor so the marketing or content team can:
Add new jobs
Highlight featured roles
Schedule or archive posts
These ideas were sketched out rapidly in Figma, validated against user needs, and mapped directly to Framer's feature set.
✍️ Content Strategy
Defined structured CMS fields:
Title, Company, Location, Description, Link, Tags, Qualifications
Added copy elements that acted as conversion nudges:
“Not eligible? Learn with us”
“Get job-ready in 6 months with ACCA”
“Talk to an expert”
04
Hi- Fidelity Designs
The final concept was translated into high-fidelity designs with attention to usability, visual hierarchy, and consistency, ready for development and user validation.
UX & Interaction Design
Key Features:
✅ Dynamic Job Listings
CMS-driven job cards filterable by qualification, city, and job type🔍 Tag-Based Navigation
Interactive tag filters for quick job discovery🧠 Contextual Upskilling CTAs
Course suggestions and counselling pop-ups for unqualified users📱 Mobile Optimized Layout
Ensured job content and CTAs remain visible and accessible⚡ SEO-Optimized Pages
Each job post structured for organic discovery via Google
Execution in Framer
Built job portal using Framer’s CMS + logic blocks
Used conditionals to show/hide CTAs based on job qualification tags
Created reusable components for cards, buttons, forms
Configured meta tags and structured URLs for SEO
Deployed to custom domain with live preview for stakeholders
UX & Interaction Design
Key Features:
✅ Dynamic Job Listings
CMS-driven job cards filterable by qualification, city, and job type🔍 Tag-Based Navigation
Interactive tag filters for quick job discovery🧠 Contextual Upskilling CTAs
Course suggestions and counselling pop-ups for unqualified users📱 Mobile Optimized Layout
Ensured job content and CTAs remain visible and accessible⚡ SEO-Optimized Pages
Each job post structured for organic discovery via Google
Execution in Framer
Built job portal using Framer’s CMS + logic blocks
Used conditionals to show/hide CTAs based on job qualification tags
Created reusable components for cards, buttons, forms
Configured meta tags and structured URLs for SEO
Deployed to custom domain with live preview for stakeholders
UX & Interaction Design
Key Features:
✅ Dynamic Job Listings
CMS-driven job cards filterable by qualification, city, and job type🔍 Tag-Based Navigation
Interactive tag filters for quick job discovery🧠 Contextual Upskilling CTAs
Course suggestions and counselling pop-ups for unqualified users📱 Mobile Optimized Layout
Ensured job content and CTAs remain visible and accessible⚡ SEO-Optimized Pages
Each job post structured for organic discovery via Google
Execution in Framer
Built job portal using Framer’s CMS + logic blocks
Used conditionals to show/hide CTAs based on job qualification tags
Created reusable components for cards, buttons, forms
Configured meta tags and structured URLs for SEO
Deployed to custom domain with live preview for stakeholders
05
Impact & Outcome
✅ Portal shipped within 48 hours
📈 Increased session time & page visits from job seekers
🧲 20+ job-related leads captured in the first week
🎯 Empowered the marketing team to update jobs without needing devs
✅ Portal shipped within 48 hours
📈 Increased session time & page visits from job seekers
🧲 20+ job-related leads captured in the first week
🎯 Empowered the marketing team to update jobs without needing devs
✅ Portal shipped within 48 hours
📈 Increased session time & page visits from job seekers
🧲 20+ job-related leads captured in the first week
🎯 Empowered the marketing team to update jobs without needing devs
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